Laurie Parfitt

Cannabis brands looking to stand out in a competitive market need to focus on customer engagement, loyalty, and budtender partnerships, according to experts at the recent Benzinga Cannabis Capital Conference. Moderated by Laurie Parfitt, founder of LKP Impact Consulting, the panel "Good Reviews...

LKP Impact Consulting CEO Laurie Parfitt remains cautious about the immediate effects of the first explicitly pro-cannabis legalization presidential ticket of Democratic candidates Kamala Harris and Tim Walz. What Happened: When asked how the pro-legalization stance at the highest levels of...

With federal cannabis rescheduling possibly on the horizon, industry leaders are analyzing the potential impacts this regulatory shift could have on the financial landscape of cannabis businesses. Experts have weighed in on the potential implications of rescheduling, particularly concerning access...

The Harris-Walz presidential ticket represents a historic milestone as the first major U.S. party ticket to explicitly support cannabis legalization. This groundbreaking development has ignited conversations within the industry about its potential impact on federal cannabis policy. Laurie Parfitt,...

For the first time in U.S. history, the number of people consuming cannabis daily or almost daily has overtaken those who drink alcohol with the same frequency, according to a new study published in the journal Society for the Study of Addiction. This landmark shift has substantial implications...