Twitter, AllFacebook And More With WebMediaBrands' Alan Meckler

Leading up to this year's mid-term elections, AllFacebook provided an intriguing look at political support by tracking how Facebook was being used by the various candidates. Interestingly, the candidate with the most Facebook friends was not always the one who came out on top.

Alan Meckler, CEO of WebMediaBrands Inc. (NASDAQ: WEBM), used the California governor race to illustrate this development.

“For example, Meg Whitman in California – you could easily see graphically on our site [that she] had approximately 170,000 followers, whereas Jerry Brown only had 40,000 to 50,000,” said Meckler. “Didn't matter in that case because Brown won. It was a nice adjunct to information services for AllFacebook.”

But just because the election is over doesn't mean the excitement over AllFacebook has to end. “[We recently] launched a new service on AllFacebook, where companies or individuals who have freelance services, or any type of services that want to learn to market better, will be able to market those services inexpensively,” Meckler reveals.

To show investors that WebMediaBrands is destined for success, Meckler turns to one of the biggest social media sites: Twitter.

“I have about 2,000 Twitter followers.” He said. “I imagine some of them are stockholders. It helps me get into somebody's mind about how we're virtually every week launching some type of service that we feel will make our company more successful, so that's one of the ways we do it.”

To hear more from Alan Meckler, check out Benzinga's full interview.