online advertising

Last week, Snap (NYSE: SNAP) stock got crushed as they tumbled nearly a third after the social media company published its fourth quarter results on Tuesday, a day after announcing it will be cutting 10% of its global workforce as part of its reorganization that aims to reduce...

Alphabet Inc.'s (NASDAQ: GOOG)(NASDAQ: GOOGL) search engine Google will update its advertising policy related to cryptocurrency and blockchain-based games, effective Sept.15, 2023. This will clarify the rules around promoting NFTs, NFT gaming, blockchain gaming and...

While the social media king, Facebook parent, Meta Platforms (NASDAQ: META) is scheduled to report its second quarter results after the bell, the far less powerful social media messaging business Snap Inc (NASDAQ: SNAP) reported on Tuesday it has succeeded to narrow its losses, but positivity was...

Tesla Inc (NASDAQ: TSLA) CEO Elon Musk on Wednesday reacted to the news that major advertisers have pulled marketing campaigns from parts of Twitter Inc’s (NYSE: TWTR) platform due to concerns surrounding child pornography. What Happened: "Extremely concerning," Musk...

Twitter Inc (NYSE: TWTR) reportedly talked about advertising opportunities on its platform at an event in New York City on Wednesday, even as Tesla Inc (NASDAQ: TSLA) CEO Elon Musk prepares to take over the company. What Happened: Advertisers were not fully...

Amazon.com, Inc (NASDAQ: AMZN) is on course for $100 billion in quarterly revenue as the pandemic has led to an online shopping surge, the Financial Times reports. As shoppers have flocked online, Amazon has also seen a boost in advertising revenue. According to FactSet, the e-tailer is...

Facebook Inc (NASDAQ: FB) and Google-parent Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG) formed an agreement to work together in preparation for any potential probe that looked into their advertising deal, several U.S. states have reportedly alleged in a lawsuit. What Happened: An unredacted draft...

Facebook Inc’s (NASDAQ: FB) social media platforms are set to see the return of Unilever PLC (NYSE: UL) advertisements after they were withdrawn in support of a protest that called for an end to misinformation and hate-speech, the Wall Street Journal reported Thursday.  What...

Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG) subsidiary Google stands accused of colluding with rival Facebook Inc (NASDAQ: FB) in a lawsuit filed by ten states for rigging ad auctions, the Wall Street Journal reported Wednesday. What Happened: The lawsuit filed in the United States District Court...

Alphabet Inc. (NASDAQ: GOOG)(NASDAQ: GOOGL)’s Google has built one of the best ad product pipelines in the business, Deutsche Bank said Wednesday, increasing its estimates and touting higher confidence in the medium-term outlook for the stock. The Analyst Deutsche Bank’s Lloyd Walmsley...

Roku Inc (NASDAQ: ROKU) is not only a leading provider of streaming video products, but is poised to take advantage of a large shift in advertising dollars toward online video. That's not enough to justify an aggressive stance on the stock, according to D.A. Davidson.  The Analyst D.A....

There is a stigma associated with investing in media companies. Investors don't like the sound of it and a company's best and brightest minds would prefer working at a technology company, such as Facebook Inc (NASDAQ: FB). There's one issue here: According to Recode, Facebook is...

Scott Devitt of Stifel downgraded shares of Google Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) to Hold from Buy as the company's growth prospects stem from lower margin businesses and that the “best days” for shares may be behind it. “Google is in the early to mid stages of a core...

Chris Cunningham, appssavvy co-founder and CEO, appeared on CNBC's Squawk Box to discuss how his company aims to correct the issue with innovation in digital online advertising. "Generally, it's called a page-loader impression that generates the ad. You type in a URL. Ads get delivered, but...